PolePositionProductions.com to Livestream the CKI Florida Winter Cup

January 27, 2010 · kjohnson · Jump to comments

Beginning this weekend PolePositionTV-LIVE will provide an online video stream production of CKI’s Florida Winter Cup at the Miami-Homestead raceway featuring live timing and scoring of all the intense karting action as well as exclusive interviews with drivers, organizers, and sponsors.

In addition to the live streaming, PolePositionTV has integrated two of the most popular social media sites into the broadcast, Facebook and Twitter, to provide viewers with access to live updates and the ability to make comments and submit questions during the event. Even though Facebook and Twitter have become popularized among all ages in 2010, they’re still very much the domains of a younger demographic and reaching out to younger karters and youth in general is of prime importance to CKI.

The superstars of tomorrow begin in karting. While racing is an individual sport, it is not an individual effort. Serious drivers learn how to build alliances and skillfully promote themselves’ and their partner’s brands. By giving younger drivers exposure to the professionalism of seasoned veterans, they learn how to polish themselves, promote their partners and sponsors as well as hone driving skills at the track.